SEO for WordPress Blog

Optimize your website for search engines is essential to the success of your online business. Learn the top tips in this article to use the techniques of SEO for WordPress.

WordPress is one of the best platforms for content sites, especially for those who have no technical experience and need a simple website with a professional layout.

In fact the techniques of SEO or search engine optimization “are not different for WordPress compared to other sites, but WordPress has some special features and facilities that other platforms do not.

1) Default Settings

After installing WordPress you should change some default settings to improve performance of your site on Google and other search engines.

All changes must be made in “Settings” menu. On the control panel of WordPress you find this menu on the left side of the screen.

First go to General Settings and make sure that the URL fields are in the format “http://www.mysite.com. It is important that all links and pages on your site to be represented in the same format.

For example, if the address of your site does not have the “www” and it is in the format “http://mysite.com” and you to publish internal links use the format with “www”, Google may consider your site have duplicate content, which will worsen the ranking of your pages.

Another important aspect after the installation is to make sure that your site is visible to search engines. Go to “Privacy” and select the first option “I want my blog to be visible to everyone ….” If this option is clicked, your website will not be included in the database of search engines and will not receive any visitors.

Another important area is the setting of permanent links. Under the guidelines of Google for the naming of pages, ideally the page name should be related to content, preferably including the keyword relevant to the search.

For this to work well you must click Permalink and select “Custom Structure” in “Common Settings”. Inside the blank field type “/% postname% /”. Thus all the URLs in WordPress will contain the title of your post. But do not forget to include the post title princiapal the keyword for that page / post.

2) Internal Optimization

To have a good internal optimizations in WordPress you will need to install a plugin SEO specific to this goal. I recommend “All in One SEO”.

By using this plugin you will be able to control the content of all the meta tags with ease. Install the plugin and usually after each new post to write the “Title”, “Meta Description” and “Meta Keyords” according to the keyword focus of the post.

Remember that it is important to include the keyword in the title and description and not only write with search engines in mind. It is important to let the user click the link to search results.

Another important aspect of optimizing websites are internal links that go from one page to another within your website.

One way to automate the creation of internal links is the use of SEO Smart Links plugin. This plugin should analyze which keywords are bringing visitors to your site and move on to creating internal links to these posts with keywords matching content.

3) Foreign Optimization

Depending on the competitiveness of your market and keywords you choose to optimize your pages, you will need lots of backlinks pointing to your website.

These backlinks can be generated naturally with other webmasters linking to your website based on the quality of the content or promotion techniques you are using to create these links.

For example, publishing articles in specialized sites and put links in the description of the author pointing to your website is a great technique.

Another is the publication of links on social media sites like Delicious and Facebook. There are some plugins that automatically create links to your pages every time you publish a new post. One of these plugins is the “OnlyWire for WordPress.”
Optimizing your site to WordPress goes beyond plugins you need to know pretty much all the SEO techniques to do a good job and get the desired traffic free.

There are other important SEO for WordPress such as adding an XML sitemap and optimize images for search sites. With the techniques explained in this article you will already start on the right foot and attract a large number of visitors to your site or blog.

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